Success Story Digital Literacy – Smt Anita Devi
Smt Anita Devi is an energetic entrepreneur who belongs to Jheol panchayat in Kangra district of Himachal Pradesh. She joined program through her Mahila Mandal formed by CORD in 1994 and later became Mahila Mandal president and member of one of the Self-Help Group with in it. After constant motivation and training by CORD team members, Smt Anita Devi started vegetable cultivation for addition income. She started to sell surplus vegetable in nearby markets. She wanted to reach large number of consumers to make better return. In year 2021, Smt. Anita Devi started flower nursery and along with vegetable cultivation. During COVID-19 she learnt to use whats app as marketing tool encouraged by CORD for reaching consumers online. She got encouraging response from consumers that helped her to increase her business. She attended e-commerce training at CORD recently in September 2023 and started using Instagram for marketing and reaching new customers in nearby towns. Now she gets significant supply orders through various online marketing channels. Anita has come a long way from a simple village woman to an inspiring entrepreneur for other women in the area.